Purposeful, Value-based Product Innovation
Product innovation is the process of developing new and improved products or services to make them more useful. It can help businesses scale and grow, reduce waste, stand out among the competition, and build customer loyalty. To create successful business innovation ideas, companies should adopt a comprehensive strategy, build a strong communication network, promote an innovative culture, and implement an open innovation framework. MIT ID Innovation is an institution that can help bridge the gap between supply and demand in innovation.