Proposed Certificate Program in Innovation

Certificate programs are a more accessible and affordable way for working professionals to gain advanced training in highly focused areas. However, in the field of creativity and innovation, few institutions offer full degree or certificate programs. North Carolina State University, the University of Maryland, and the University of Sydney are examples of institutions that offer specific certificate programs in entrepreneurship, technology, and innovation. To address the need for marketing-oriented training, a proposed approach is a Certificate in Innovation program that enables professionals to gain skills in innovating, linking innovation to corporate strategy, and realizing new growth opportunities. Elective tracks include design, product development, and commercialization.