New Growth Opportunities Through Strategic Innovation and Business Design Thinking

Finding new growth strategies can be a challenge for any business. "The Art of Opportunity" provides a detailed blueprint for creating new growth opportunities by teaching strategic innovation and business design thinking. In contrast to traditional strategic management, this approach shifts the objective from focusing on achieving competitive advantage by simply being cheaper or different to finding and seizing opportunities by creating value. The book outlines three areas to focus on: where to play, how to play, and how to win. The authors also explain the principles of business design thinking, which involves putting people at the heart of the story, visualizing ideas and information, and working collaboratively. The most important characteristic for success is having a dedicated, diverse team.