Lessons from Pixar and Disney: Creativity is a Team Sport [book review]

Ed Catmull's Creativity, Inc. shows that creativity requires the fusion of person and project into an emergent process, but also a disassembling and reassembling process that can be perplexing. He emphasizes that innovation and creativity are most successful when played as team sports, with individuals operating from a growth, outward and collaborative mindset. The Braintrust feedback mechanism at Pixar uses empathy, collaboration and candor, adding value and contribution to the creative idea, rather than proposing solutions that can derail it. Candid feedback processes and mechanisms enrich creativity significantly.