Innovators Challenge Orthodoxies: Elon Musk

Innovators Challenge Orthodoxies: Elon Musk

Elon Musk is a successful innovator with an innate tendency to challenge industry orthodoxies. He founded X.com, which later became PayPal, to challenge the financial services market. He then founded SpaceX to redesign space rockets, and Tesla Motors to create mass market all-electric vehicles. Musk is also challenging the transportation industry, proposing a hypothetical mode of high-speed transportation he calls the Hyperloop. Musk's success can be attributed to his ability to challenge industry norms and deliver on his radical ideas.

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