Innovators Challenge Orthodoxies: Elon Musk

Innovators Challenge Orthodoxies: Elon Musk

Elon Musk is a successful innovator with an innate tendency to challenge industry orthodoxies. He founded X.com, which later became PayPal, to challenge the financial services market. He then founded SpaceX to redesign space rockets, and Tesla Motors to create mass market all-electric vehicles. Musk is also challenging the transportation industry, proposing a hypothetical mode of high-speed transportation he calls the Hyperloop. Musk's success can be attributed to his ability to challenge industry norms and deliver on his radical ideas.

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Ideas Are Core to Enterprise 2.0

Ideas are crucial as social network connectors and the basis of projects, according to Brian Solis and Laurie Buczek.

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4 inspiring ways the most innovative organisations use co-creation -

4 inspiring ways the most innovative organisations use co-creation -

Co-creation and collaboration are becoming embedded in the business strategies of leading global companies, with 61% working with suppliers and 58% directly with customers, according to a survey by Innovation Leader. Successful collaboration offers huge benefits and is key to staying relevant in today's market.

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8 books every innovation pro should read

Discover 7 essential books on innovation that can help you improve your company's growth and development.

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