Innovator, Fast Follower or Me Too

Microsoft's Zune has been met with skepticism in the MP-3 market, as the company is seen as a me too player rather than an innovator. However, this tactic can be effective for businesses when choosing between being an innovator, fast follower or me too player for their products and services. It is important to consider the market, competitors and the strengths of the company when deciding on a strategy. Being an innovator can lead to big successes but also big failures, while fast followers may never lead the market but can quickly adapt and offer additional options. The Zune is a late me too offering by Microsoft, but a good strategy for gaining a better understanding of the hardware and services in the MP-3 market.