Innovation vs disruption: Understanding the differences

Many people think innovation and disruption are synonymous, but they have different meanings. Innovation can take different forms, and one of them is disruptive innovation. On the other hand, disruption refers to an idea, product, or service that either creates a new market segment or disrupts an existing market. This article explains the difference between the two types of disruption: low-end and new-market disruption. It also provides examples of disruptive products, such as Netflix, Google Maps, and Skype. Furthermore, this article explains the difference between sustaining innovation and disruptive innovation, and how both types of innovation are important. Finally, it provides advice on when to use each type of innovation, depending on business needs and available resources.