Innovation Strategy - 4 Change Management Struggles at Disney

Innovation Strategy - 4 Change Management Struggles at Disney

Disney's innovation strategy is no easier to manage than companies without innovative products, as demonstrated by Disney's management of customer brand value. Armada Executive Intelligence summarized the Fast Company article exploring how Disney had to upend long-standing processes when trying to create their Next Generation Experience. Four change management struggles were highlighted, including having management team members wedded to outdated systems and not being able to see breakthrough remedies. The article also highlights the importance of scanning outside inspirations for innovation.

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