Learn about the three stages of a design thinking framework: Challenge, Ideas, and Action.
Asking customers what they want in a product usually results in unsatisfactory innovations. Instead, ask customers what job they are trying to achieve and what metrics they use to evaluate how well the product helps them achieve their goal.
The Precautionary Principle can be a deterrent to innovation, so the Innovation Principle offers a supplement and balance by examining new policies for their negative impact on innovation.
