Innovate on Purpose: Honda's Innovation Culture

Honda is often overlooked as an innovator despite their success in various fields. The company’s culture is the driving force behind their innovative spirit, which is highlighted in two of their recent documentary films. “Failure: The Secret to Success” emphasizes the importance of failure as an opportunity for learning and advancement, rather than a punishment. “Kick out the Ladder” stresses the need for extreme stretch goals to push creative thinking beyond conventional ideas. These two attitudes work together to create a culture that demands more, stretches boundaries, and recognizes that failure is inevitable. Innovative teams can benefit from adopting these principles and embracing the learning that comes from failure.