How to Brand a Company – 7 Types of Brand Language You Should Use

How to Brand a Company – 7 Types of Brand Language You Should Use

The brand language you use in your company is significant in shaping customers’ expectations and satisfaction. There are seven types of brand language to use as you develop or refine your brand language, including using simple language that is easy to understand, emotional language that creates impact through expressing different emotions, aspirational words conveying hopes and dreams, distinctive words that stick out and become memorable, connectable words that pair up readily to create new and distinctive brand language, open brand language that brings depth to the brand and means multiple things or applies in a variety of situations, and twistable words that can be used in various ways and forms.

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More Innovation Resources:

The roles and responsibilities of innovation management

Innovation management requires a methodical strategy and a point person to manage it. An innovation manager is responsible for directing and managing the company’s innovation, including developing a culture of innovation, identifying market opportunities, and implementing long-term innovation systems.

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Fast Company – Storytelling & Creative Process Tips from the 100 Most Creative People in Business

Thirty-six creative storytelling and creative process tips are shared by the most creative people in business, inspiring ideas, insights and new strategies for innovation management.

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It’s More Fun To Be A Pirate In The Navy

It’s More Fun To Be A Pirate In The Navy

Innovation within large companies faces many hurdles, including resistance from leaders and a focus on exploiting current success. The book "Pirates in the Navy" explores how intrapreneurs can transform their companies to support innovation.

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