How to Brand a Company – 7 Types of Brand Language You Should Use

The brand language you use in your company is significant in shaping customers’ expectations and satisfaction. There are seven types of brand language to use as you develop or refine your brand language, including using simple language that is easy to understand, emotional language that creates impact through expressing different emotions, aspirational words conveying hopes and dreams, distinctive words that stick out and become memorable, connectable words that pair up readily to create new and distinctive brand language, open brand language that brings depth to the brand and means multiple things or applies in a variety of situations, and twistable words that can be used in various ways and forms.