How leaders can create breakthrough innovation * Dr Ken Hudson

BCG's report showed that 76% of executives worldwide prioritize innovation, and 84% of CEOs want breakthrough ideas. To achieve this, leaders should focus on a few things and let go of the idea of trying to do a lot of things. They should also question beliefs and assumptions and identify, value, and harness mavericks. Lastly, leaders should have another look at the never-evers, those who never ever buy their product, to expand market opportunities.