How Can Personalization Improve Your Business Impact?

How Can Personalization Improve Your Business Impact?

Personalizing your brand and message can improve your customer engagement and loyalty, while also building a personal relationship that can lead to repeat business. To achieve this, start by gathering personal data, especially from millennials who are more willing to share information for better user experience. Personalization can also be advanced with brand ambassadors and WOM recommendations, as well as taking a stance on hot topics to earn audience loyalty. For businesses to achieve internal personalization, they should create small, tight-knit teams with empathetic leaders.

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Five Principles of Innovation Measurement

Innovation measurement is vital to improving management effectiveness and performance. Here are five principles for defining innovation measurement.

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Leading Innovation, Creativity and Enterprise [interview]

Peter Cook's book "Leading Innovation, Creativity and Enterprise" discusses the shift from BrawnBasedIndustries to BrainBasedEnterprises and the importance of creativity and innovation in staying ahead. The book features interviews with Sir Richard Branson, Sir James Dyson, and other thought leaders in the field, and offers opportunities to practice the strategies and skills presented.

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Taking an Audience-Centric Approach During the Tech Adoption Lifecycle

Successful tech innovation requires an audience-first approach, grounded in the principles of the Diffusion of Innovation Theory, in which different cohorts require their own set of marketing tactics and product features to ensure success.

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