Getting to Yes Quickly: How Amazon Out-Innovates the Competition

Getting to Yes Quickly: How Amazon Out-Innovates the Competition

Amazon's success can be attributed to their culture of adopting a "yes mentality." This means being open to new ideas and implementing anything that can positively impact customers and the business. This allows Amazon to launch innovative products such as Prime, Prime Now and Amazon Web Services. The company's mentality is rooted in entrepreneurial optimism. They approach new ideas with a "what do we need to get this launched" mentality, while many competitors make excuses for why they can't implement new ideas. The more ideas Amazon implements, the higher the chance of success. This mentality can transform any company into a disrupter, innovator, or both.

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Idea management software: 15 tools to foster innovation in 2023

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