Evaluating Ideas

When evaluating ideas, managers often rely on gut instinct which can lead to dismissing radical ideas that could be successful. Rather than jumping straight to a costly business case, a criteria-based evaluation process can be used to determine essential criteria that an idea must meet. By rating the idea against each criterion on a scale of zero to five, you can quickly determine whether the idea is worth pursuing. The article also suggests allowing multiple people to evaluate an idea for even more accuracy.