Employee-Created Videos - Making Them Really Work on Social Media

While employee-created videos can be a great tool for social media distribution, they need to be done right to be effective. Genuine and unscripted videos tend to be more successful, but many employee videos end up being poorly executed because they veer off into trying to be commercials or character-oriented videos. This can result in audience confusion and a negative view of the video's production value. On the other hand, when these videos are executed properly, they can be very effective.