Double Diamond Model: The new framework for innovation

The Double Diamond Model, a design process framework created by the British Design Council in 2005, is an effective approach for businesses looking to solve complex social, economic, and environmental concerns through innovation. It consists of four stages: Discovery, Definition, Development, and Delivery. The discovery stage helps businesses identify the real problem and interpret it as an opportunity for innovation while ideation is crucial from the outset. In the definition phase, you can make use of all the opportunities you’ve previously found to develop potential concepts to solve the problem. The development phase helps designers refine their concepts and the delivery stage is all about checking to ensure quality and flawless performance. The four important principles behind the model include valuing people, promoting visual and inclusive communication, applying collaboration and co-creation in the innovation process, and iterating repeatedly.