Digital Transformation and Its Impact on New-Product Management for Manufacturers

Manufacturers must adapt to the changes brought on by digital transformation in terms of their new product development process. With a focus on smart products that feature built-in digital technologies, software and hardware development teams must work together to create these products. The new product development process can benefit from digital technologies such as simulations, AI, and neuro-sensors. Additionally, the traditional gating process used by manufacturers must be modified to create a more Agile-Stage-Gate approach, borrowing methods from the software development industry. This provides a more flexible and efficient approach to product development, resulting in faster time-to-market, higher productivity, and better team morale.