Cultural Differences and Innovation

This article explores the effects of cultural differences on innovation and how to manage these differences. It explains how cultural differences can be observed using frameworks like the Hofstede cultural dimensions model and the Culture Map. Research shows that cultures high in individualism, indulgence, long-term orientation, pragmatism, and low in power-distance and uncertainty avoidance tend to have a more pro-innovation culture. However, it's important to note that every culture has its own strengths and weaknesses when it comes to innovation. To succeed at innovation, top-performing organizations should recognize the biases of their culture that are holding them back and purposefully shape an organizational culture designed to drive more innovation. Finally, the article provides practical advice for innovators facing the challenge of doing international business in highly culturally diverse regions.