Creating a Culture of Innovation at Amazon Web Services

Creating a Culture of Innovation at Amazon Web Services

Amazon's success is driven by their culture of innovation, where everyone is empowered to come up with new ideas. They hire based on cultural fit and focus on their mission to be the earth's most customer-centric company. Amazon's mechanism for innovation, called "Working Backwards", starts with a customer problem and involves creating a press release to solve it. The press release is passed to the CEO for approval and goes through multiple iterations until it reaches senior stakeholders. Amazon's patience with innovation allowed them to launch game-changing products like the Amazon Echo, powered by Alexa.

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Employee-Created Videos - Making Them Really Work on Social Media

Employee-created videos can be effective for social media distribution, but only when they are genuine and unscripted. When videos focus too much on commercial or character-oriented aspects, they can come across as disingenuous and ineffective.

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What is Crowdsourcing?

Learn about crowdsourcing and how it has become a vital part of generating ideas, problem-solving and product development.

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16 cognitive biases that can kill your decision making

Learn how cognitive biases can limit creative and innovative thinking in strategic innovation management and how to de-bias your organization in three steps.

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