Creating a Culture of Innovation at Amazon Web Services
Amazon's success is driven by their culture of innovation, where everyone is empowered to come up with new ideas. They hire based on cultural fit and focus on their mission to be the earth's most customer-centric company. Amazon's mechanism for innovation, called "Working Backwards", starts with a customer problem and involves creating a press release to solve it. The press release is passed to the CEO for approval and goes through multiple iterations until it reaches senior stakeholders. Amazon's patience with innovation allowed them to launch game-changing products like the Amazon Echo, powered by Alexa.