Clarifying the 9 Drivers of Innovation Change

Clarifying the 9 Drivers of Innovation Change

The article discusses nine drivers of innovation change that can be used to improve innovation activities. These drivers include emotional drivers, social drivers, technology drivers, environment drivers, measurement drivers, marketplace drivers, design drivers, rational drivers, and intelligence drivers. The author recommends periodically reviewing each of these drivers to see if anything has changed, or if focusing on a specific driver may reveal a new angle or opportunity.