An Innovation Christmas Carol

Ed Scrooge, CEO of Hanson Enterprises, is struggling to meet financial numbers and fears that his career may be in jeopardy. Despite his background in corporate finance and his ability to cut costs out of products, he feels unequipped to lead Hanson towards innovation. But after a chance meeting with Jacob Marley, who shows him how past decisions have impacted the company's culture, Scrooge realizes that innovation is the way forward. With Jacob's guidance, Scrooge sees two possible futures – one where he fails to innovate and the company suffers, and another where innovation is made a priority and a ground-breaking new product is launched. Inspired, Scrooge decides to make a real move towards innovation.