Agile Marketing Teams: Is Kanban a Keeper When Scrum is a Struggle?

While Scrum may work well for some agile marketing teams, others struggle with the significant culture change it requires. Teams may feel overwhelmed by the pressure to release new iterations in short periods of time and sacrifice individual achievements in favor of team goals. This is where Kanban, a methodology that focuses on continuous delivery and ongoing iteration, may offer an alternative solution. Kanban does not require specific roles and team members retain their familiar job titles and professional identities. It also uses workflow boards with pre-defined Work-in-Progress limits to prevent overload and exhaustion.