A practical guide to Disruptive Digital Innovation

Innovation is essential for company survival, but it can be difficult for established organizations to effectively innovate. The reason for this is the inability to prioritize innovation, and the absence of the right ecosystem that encourages it. Companies can adapt to overcome these challenges by creating an environment where innovation can flourish. This requires treating every new product like a startup until it has traction, with a focus on creating an independent unit for innovation, providing safety nets for calculated risks, exploring new markets, developing fit-for-purpose frameworks that support innovation, promoting data over opinion, and remaining lean.