A practical application of the Unified Innovation Methodology to new -

The article discusses how to apply the Unified Innovation Methodology by iVia to new product development and business problem solving. The methodology has five distinct phases: Frame, Discover, Ideate, Elaborate, and Launch, each with its focus, inputs, activities, and outputs. The article describes how the author's team applied the methodology to develop a product that led to a Go/No Go decision. The methodology can also be applied to business problem-solving. The author suggests presenting accomplishments, sharing and validating assumptions to navigate through the process and gain confidence in the outcome.