3 Lessons on Innovation We Can Learn from Jeff Bezos' Success

Jeff Bezos, the world's richest man and founder of Amazon, discusses the principles that have driven the company's incredible success over the past 22 years. He identifies three key principles: customer obsession, a willingness to invent and pioneer, and a long-term orientation. Bezos stresses the importance of experimentation and a willingness to fail in order to push boundaries and achieve big ideas. He also emphasizes the importance of identifying stable, encompassing ideas that will remain true and relevant over time.