Business Model Generation

Business Model Generation is a handbook for visionaries, game-changers, and challengers who want to defy outdated business models and shape the companies of tomorrow. If your business needs to adapt to harsh new realities, but you don't yet have a strategy that will get you ahead of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, four-color design that takes powerful strategic ideas and tools and makes them easy to implement in your business. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a new business model- or analyze and renovate an old one. Along the way, you'll understand your customers, sales channels, partners, revenue streams, costs, and core value proposition at a much deeper level.

Business Model Generation offers practical innovation techniques used today by leading consultants and companies around the world, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those who are ready to abandon outdated thinking and embrace new models of value creation: executives, consultants, entrepreneurs, and leaders of all organizations. If you are ready to change the rules, you are part of the "Generation Business Model"!