The current state of things or existing state.
The act of transforming industry sectors through Businesses practices and technology innovation.
A customer persona is a detailed fictional character that represents a segmented group of customers, enabling businesses to better understand and tailor their offerings to meet their needs.
A framework that helps organizations assess their current level of innovation and identify areas for improvement.
Today's business focus is often on short-term goals and efficiency, creating a "tyranny of today" that hinders innovative thinking. Companies must balance this with a focus on future opportunities to stay nimble and flexible.