A phenomenon in which people are biased against externally developed prototypes or ideas.
Entrepreneurial Culture: A workplace ethos promoting innovation, risk-taking, and proactive problem-solving.
Competitive advantage: A unique edge a company has over rivals, allowing it to generate greater sales, margins, and retain more customers.
The input of stakeholders in programs or projects.
Starbucks' open innovation experiment, My Starbucks Idea, allowed customers to participate in the product development process, generated new ideas, and fostered customer engagement.
Overcoming internal barriers to collaboration is crucial for successful open innovation, including acknowledging the "not invented here" syndrome, bridging credibility gaps, and being generous.