Excellence: Persistent pursuit of high-quality outcomes in all actions and creations.
The legal rights that protect the creations of the mind, such as inventions, designs, trademarks, and copyrights. They can provide a source of revenue through licensing and royalties.
First Principles: Fundamental concepts or assumptions used as the foundation for problem-solving, devoid of assumptions or analogies.
Followership is the strategy of following the first mover into a new industry. It can have advantages such as existing infrastructure and customer base, but also carries risks such as greater competition and slower product innovation.