The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds
The Innovation Delusion: Innovation is the hottest buzzword in business. But what if its benefits have been exaggerated, and our obsession with finding the next big thing has distracted?
Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries.